Triumph of the Heart film still: St. Maximilian Kolbe looks up into the light, holding a fellow prisoner

About Militia Media

We give young people heroes worth becoming.

The stories young people love shape the people they become.

Chapter one

We have a problem.

An audience in a dark theater facing a glowing screen

36,000

The average child will spend 36,000 hours watching entertainment screens by age 18.

Joseph and Mary, concept still from Holy Family

17,000

Yet, they will spend only 17,000 hours of hands-on time with both parents combined by the same age.

2×

So storytellers will get twice the time with our kids that we do.

Sources: Common Sense Media; U.S. Bureau of Labor Statistics, American Time Use Survey.

Chapter two

And there's a market.

  1. The market

    $20 billion

    What churchgoing Christians spend on entertainment every year.

  2. Zoom in

    2.5%

    $500 million a year. The small gold circle is all that goes to faith-based films and shows.

  3. Zoom in again

    One company

    Most of that money flows through a single distribution company.

We know there's a problem.

We know there's a market.

So why do so few heroic films get made?

The answer

The impossible distribution fork.

The distribution map

  1. The crossroads

    Every heroic story starts here.

    Two roads lead out of town.

  2. Road one · Christian distribution

    The buyer is 65 and in church.

    Kids aren't the plan.

  3. Road one · Christian distribution

    Small audience, safe story.

  4. Road one · Dead end

    The heroic film never gets made.

  5. Road two · Hollywood

    Gatekeepers own the screens.

    99.7% of their political donations fund anti-family causes.

  6. Road two · Hollywood

    Every note bends the hero.

    Faith out. Agenda in.

  7. Road two · Dead end

    The heroic film never gets made.

  8. The third road

    So we paved our own.

    Communities fund, screen and stream the film.

    See how we did it →

Keep scrolling to travel the roads ↓

Prisoners in striped uniforms line up before guards on the set of Triumph of the Heart

Proof

Triumph of the Heart case study.

How our militia beat Goliath.

Part one · Production

How did we do it?

Anthony D'Ambrosio directing on the set of Triumph of the Heart

The start

We started with a vision, a hero and an idea. But no money.

Shooting an international period piece for under $1 million should have been impossible. Cabrini cost about $40 million. Bonhoeffer cost about $20 million. We started with nothing.

So we turned to the militia.

They hosted, volunteered, gave us their miles, backed the film and even covered our rent.

Hosted

Proof-of-concept screenings raised $300K from 22 investors in 3 months

Volunteered

Brought in cast, crew and set volunteers

Gave miles

Flew volunteers and crew to Poland

Backed

1,119 people pledged $160K on Kickstarter, 8× the goal

Donated

Covered the director's rent when post-production ran long

The outcome

Same acclaim. A fraction of the budget.

What it cost

What critics said

Drawn to scale. Triumph of the Heart cost about 1% of Cabrini.

Rotten Tomatoes critics' score. The highest of the three.

  1. Cabrini

    ~$40M

    91%

  2. Bonhoeffer

    ~$20M

    65%

  3. Triumph of the Heart

    $440K

    96%

Rows of empty red velvet theater seats

Part two · Distribution

But we still had a problem. How do we get the film to an audience?

AMC walked away from our theatrical release.

We turned to the militia again.

They prescreened the film, raised the marketing budget, hosted screenings in their own communities and streamed the film with their schools.

Prescreened

100 screenings for 10,000 people before release

Raised

$500K from the community for marketing

Hosted

Held screenings in their own parishes, schools and homes

Streamed

Shared the film with their schools on our own streaming platform

The outcome

A movement, not a release.

1,000+

parishes, schools and homes hosted the film

100,000+

people saw Triumph of the Heart after AMC walked away

18,000+

streams on our own platform

Theaters sell vanity. The militia builds a movement.

Greenlight Young Buck

Now streaming

See the film the militia made.

The first militia

Meet our first hero, St. Maximilian Kolbe.

Franciscan friars of Niepokalanów, the community St. Maximilian Kolbe founded

Kolbe saw a need to counter the propaganda of his day. So he built a movement, one stage at a time.

  1. I
    Kolbe with an image of the Black Madonna, from Triumph of the Heart

    Vision

    A Christian printing press, started by seven friars.

  2. II
    Kolbe looks up into the light, from Triumph of the Heart

    Backing

    The friars had no money. The community funded the press.

  3. III
    The Black Madonna, from Triumph of the Heart

    Building

    Kolbe built Niepokalanów, a friary made for his community.

  4. IV
    Prisoners huddle together in the cell, from Triumph of the Heart

    Growth

    The militia grew to 600 friars, joined by lay volunteers.

  5. V
    Kolbe in the starvation cell, from Triumph of the Heart

    Reach

    His magazine reached 800,000 copies a month.

  6. VI
    Kolbe steps forward from the line, from Triumph of the Heart

    Broadcast

    He launched radio broadcasts and a mission all the way to Nagasaki.

After making a film about Kolbe, we are taking his playbook to build a new movement of storytelling to save our civilization.

The team

The people behind it.

The people running Militia today.

Anthony D'Ambrosio

Founder and CEO · Director, Triumph of the Heart

Levi Keene

Chief operating officer

Mike Bianco

Chief technology officer

Joan Jopson

Chief of staff

Dawid Glinkowski

Developer and AI specialist

Stefania Elsmore

Customer specialist

Szymon Piechota

Digital marketing manager

Cast and crew embracing at the Triumph of the Heart wrap
Invitation

Help us make the next one.

We're raising to fund the films on our slate.

Get our investor deck